Free tutorials and templates, by Alex Oliver
How I run Meta ads, shown in full.
Tutorial videos and the exact templates I use with clients. All of it is free, with nothing to buy.
Start here
What's on this page and how to use it
SC. 02 Tutorials
Watch me do the work
Each video walks through a real ad, with the numbers it got.
SC. 03 Downloads
Take the templates
Free, no email needed. Anything still being finished, leave your email and it's yours the day it's ready.
The hook swipe file50 opening lines that have worked in paid ads.PDF, 4 pages
Ad launch checklistEverything I check before spending a client's first dollar.PDF, 2 pages
Production day templateThe doc I use to plan a shoot day: schedule, crew, shot list, gear.PDF, 2 pages
Download
One-page creative briefThe questions that turn a vague idea into an ad you can shoot.PDF, 1 page
SC. 04 Field notes
Get new videos when they're out
One short email when a tutorial or template goes up. Nothing else.
SC. 05 Behind the camera
I'm Alex. I run ads for small businesses at TRIGRAMS Studio, and I share what I learn here as I go.
If you'd rather I ran yours, you can start a project on the main site. Questions about anything here? Email me.